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      ABOUT ANZHENG
      關(guān)于安正

      所在位置 : 首頁(yè) > 關(guān)于安正 > 發(fā)展歷程

      發(fā)展歷程
      HISTORY

        2015-2017安正時(shí)尚集團(tuán)文化創(chuàng)意產(chǎn)業(yè)園——加大品牌建設(shè)力度,受邀大型時(shí)裝周

      • 2017

        安正時(shí)尚集團(tuán)董事長(zhǎng)鄭安政與上海證券交易所監(jiān)事長(zhǎng)潘學(xué)先簽訂協(xié)議


        2017年2月14日,安正時(shí)尚集團(tuán)股份有限公司A股在上海證券交易所成功掛牌上市。上市儀式上,上海證券交易所綠植花卉當(dāng)?shù)?,安正時(shí)尚集團(tuán)董事長(zhǎng)鄭安政先生和著名影視明星高圓圓及安正時(shí)尚集團(tuán)旗下品牌VIP客戶代表一起鳴鑼開市,成為時(shí)尚圈、資本圈等熱議的話題。


        安正時(shí)尚集團(tuán)董事長(zhǎng)鄭安政與高圓圓以及特邀VIP敲鑼嘉賓


        作為一家堅(jiān)持匠心與創(chuàng)新精神的公司,不僅要能夠與潮流趨勢(shì)同步,引領(lǐng)品質(zhì)魅力生活,更重要的是從“心”出發(fā)讓消費(fèi)者感知品牌深層的理念,以用戶為先,塑造良好的用戶體驗(yàn)和價(jià)值。作為首個(gè)邀請(qǐng)VIP客戶共同敲鑼的上市公司,安正時(shí)尚邀約集團(tuán)旗下最具代表性的VIP顧客,共同見(jiàn)證這一歷史性時(shí)刻,玖姿品牌優(yōu)雅名媛、尹默品牌型格先鋒、摩薩克浪漫天使、斐娜晨玩味達(dá)人、安正品牌格調(diào)紳士,共同與安正時(shí)尚譜寫“浪漫情緣”。


      • 2016

        2016年10月,集團(tuán)旗下品牌FIONA CHEN(斐娜晨)以“消失的動(dòng)物”為靈感,于中國(guó)國(guó)際時(shí)裝周拉開品牌2017春夏時(shí)裝大秀。舒適大膽的色彩組合,奔跑袋狼、粉紅嘟嘟鳥、舞動(dòng)斑驢等圖案的表達(dá),喚起人們對(duì)地球環(huán)境的思考。新科技和傳統(tǒng)工藝碰撞融合,理性與幽默、個(gè)性與潮流、國(guó)際與民族、強(qiáng)硬與柔和彼此相融相生,演繹出品牌獨(dú)特迷人的風(fēng)貌。

        In October 2016, the Group's brand FIONA CHEN, with the disappearing animals as the inspiration, opened the 2017 spring and summer fashion show of the brand at the China International Fashion Week. The comfortable and bold color combinations, running thylacines, pink dodo birds, dancing quagga and others patterns provoked people to think about the earth's environment. The collision and fusion of new technology and the traditional technology, rationality and humor, personality and fashion, internationality and nationality as well as toughness and softness are all blended with each other, interpreting the unique charm of the brand.

      • 2015

        2015年7月,中國(guó)·海寧安正時(shí)尚集團(tuán)文化創(chuàng)意產(chǎn)業(yè)園正式投入使用。產(chǎn)業(yè)園規(guī)劃用地12.86萬(wàn)平方米,建筑面積24.7萬(wàn)平方米,是一個(gè)集生產(chǎn)倉(cāng)儲(chǔ)、品牌管理、員工生活、綜合辦公、產(chǎn)品展示等多功能區(qū)塊組合為一體的“傳統(tǒng)文化+現(xiàn)代服飾+創(chuàng)意園區(qū)”相協(xié)調(diào)的綜合性產(chǎn)業(yè)園區(qū),成為集團(tuán)公司更好的實(shí)現(xiàn)戰(zhàn)略目標(biāo)的堅(jiān)實(shí)的堡壘。

        In July 2015, the Cultural and Creative Industrial Park of Anzheng Fashion Group in Haining, China was officially put into use. The Industrial Park is planned for 128,600 square meters with the construction area of 247,000 square meters. It is a comprehensive industrial park integrating production and storage, brand management, comprehensive office, staff’s life, product display and other function blocks and equipped with coordinated functions of traditional culture, modern dressings and creative park, becoming a solid fortress for the company to achieve the strategic goal.

        2010-2015安正時(shí)尚集團(tuán)股份有限公司——多品牌運(yùn)作,集團(tuán)化發(fā)展

      • 2014

        2014年3月24日,JZ玖姿以“時(shí)光至美”的優(yōu)雅靈感,于北京飯店拉開本季秋冬高級(jí)成衣大秀,呈現(xiàn)JZ玖姿的服裝設(shè)計(jì)與品牌品格的雅致互動(dòng),以點(diǎn)亮這一季最溫暖迷人的時(shí)光之炬。JZ玖姿與光陰荏苒交織十四年,隨時(shí)光優(yōu)雅流變至今,服裝設(shè)計(jì)傳承中國(guó)傳統(tǒng)服飾美學(xué)與現(xiàn)代都市女性的從容身姿,塑造出“最懂修飾女性身形的時(shí)尚專家”的品牌美譽(yù)。
        With the elegance and inspiration of the “supreme beauty of the times”, JZ opened the fall-winter high-grade ready-to-wear collection in Beijing Hotel on March 24th 2014, aiming at displaying the design and brand quality of JZ brand and lighting up a warm and charming fall and winter. Through incorporating the traditional aesthetic concept in China and studying the body shape of modern urban women, fourteen years’ hard work of JZ has led to the honor of “a brand that has the expertise to understand how to best embellish women’s body shape”.


      • 2012

        2012年10月26日,北京中國(guó)國(guó)際時(shí)裝周安正時(shí)尚集團(tuán)“雙生”發(fā)布會(huì),宣告安正男裝奢華新生和JZ玖姿品牌全面提升,對(duì)于集團(tuán)的下一步發(fā)展有著重大意義。

        On October 26th 2012, the news conference for Anzheng Fashion Group’s “double-creation” promotions during Beijing China international fashion week announced the creation of Anzheng men’s wear and promotion of JZ brand, which was of great significance for the further development of the Group.

      • 2012

        2012年,安正時(shí)尚集團(tuán)與羅蘭貝格和奧美這兩大國(guó)際公司的戰(zhàn)略合作項(xiàng)目,為集團(tuán)以及旗下品牌全面提升提供了強(qiáng)有力的外部保障。

        In 2012, Anzheng Fashion Group entered strategic cooperation with two international corporations-Roland Berger and Ogilvy & Mather, which greatly ensured the overall development of the Group and its brands.


      • 2012


        2012年5月,海寧文化創(chuàng)意產(chǎn)業(yè)園奠基完成,開啟安正時(shí)尚集團(tuán)的跨越式發(fā)展之路。

        In May 2012, Haining Culture Creative Industry Park was founded, paving the way for the leapfrog development of Anzheng Fashion Group.

        velopment of Anzheng Fashion Group.


      • 2012

        2012年4月,安正男裝品牌問(wèn)世,首家直營(yíng)店于2012年4月27日在沈陽(yáng)卓展購(gòu)物中心開業(yè),至此安正時(shí)尚集團(tuán)多品牌發(fā)展體系進(jìn)一步完善。

        In April 2012, Anzheng men’s wear was launched and the first store was opened in Zhuozhan Shopping Center in Shenyang on April 27th 2012. By then Anzheng further improved the brand development system of Anzheng Fashion Group.

      • 2011

        2011年10月25日,公司自主品牌十周年慶典活動(dòng),意大利時(shí)尚協(xié)會(huì)主席馬里奧 波賽利MARIO BOSELLI先生和中國(guó)紡織工業(yè)協(xié)會(huì)會(huì)長(zhǎng)杜鈺洲先生對(duì)安正時(shí)尚集團(tuán)給予了高度的評(píng)價(jià)。

        The Group held its 10th anniversary on October 25th 2011. Mr. Mario Boselli, president of National Chamber of Italian Fashion, and Mr. Du Yuzhou, chairman of China Textile Industry Association, gave their high recognition to Anzheng Fashion Group.

      • 2010

        2010年7月,浙江玖姿實(shí)業(yè)股份有限公司更名為安正時(shí)尚集團(tuán)股份有限公司。上海運(yùn)營(yíng)辦公大樓投入使用,公司步入集團(tuán)化發(fā)展階段。

        In July 2012, Zhejiang JZ Industrial Company Limited was renamed Anzheng Fashion Group Company Limited. Its office building in Shanghai was put in use and the Company officially entered conglomerating development stage.

        2001-2010浙江玖姿服裝有限公司——品牌運(yùn)作階段,創(chuàng)立玖姿品牌

      • 2008

        2008年,公司旗下具有設(shè)計(jì)型格的高端時(shí)尚女裝品牌“尹默”誕生,公司多品牌戰(zhàn)略雛形初具。

        In 2008, the Company’s design-focused high-end lady’s wear brand “IMM” was born and the Company’s primarily formed its multiple-brand strategy.

      • 2004

        2004玖姿在上海成立了研發(fā)總部,同年與法國(guó)NALILOLY娜麗羅蒂設(shè)計(jì)事務(wù)所建立長(zhǎng)期的戰(zhàn)略合作關(guān)系,確保品牌同步吸納歐洲最新元素。

        In 2004, JZ set up R&D headquarters in Shanghai; in the same year it established long-term strategic cooperation with Naliloly Design Firm from France, which ensured the most up-to-date fashion component from Europe.

      • 2001

        先進(jìn)的生產(chǎn)設(shè)施、寬敞的辦公環(huán)境及豐富的娛樂(lè)、文化設(shè)施為公司進(jìn)一步發(fā)展奠定了良好基礎(chǔ)。

        Its advanced production facilities, spacious office area, and abundant entertaining and cultural facilities further paved way for the further development of the Company

      • 2001


        2001年,玖姿品牌誕生,實(shí)現(xiàn)了皮裝生產(chǎn)與銷售向高檔女裝品牌經(jīng)營(yíng)的轉(zhuǎn)身,公司開始走上品牌發(fā)展之路,同年玖姿舉行了第一場(chǎng)發(fā)布會(huì)。

        In 2001, JZ brand was created, making a magnificent turn from leather production to the selling of high-end ladies’ garment. From then on, the Company started its brand development. In the same year JZ held its first news conference.

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